The beginning · West End Farm
I grew up on a campsite. My parents run West End Farm, fifteen acres of caravans and tents just outside Weston-super-Mare, and I spent my childhood watching families arrive on a Friday stressed from the drive and leave on Sunday as different people. I've been trying to bottle that feeling ever since.
2009 · The blog
Campr started in 2009 as a camping blog, named in the Flickr-era tradition of dropping a vowel and hoping for the best. It did surprisingly well. Most camping websites at the time were grim directories full of clip art, so a site that cared what campsites actually looked like stood out, and before long it was even paying its way with a few hundred pounds a month in affiliate links. The trouble was I didn't want to spend my evenings recommending places I'd never stood in. If Campr was going to be any good, I needed to go and see them.
2014–2016 · The road years
So we went. Along with Eifion Jones, co-founder, on content and film, and Martin Jones on music and sound, I spent two summers driving around England and Wales visiting 84 campsites, and we filmed, photographed and reviewed every single one. All of that became the Campr app for iOS and Android, a camping guidebook rebuilt for the phone in your pocket, with nothing in it we hadn't seen for ourselves.
For a while it flew. Creative England gave us seed funding through their Starter for 10 programme, Apple featured the app regularly and 60,000 people downloaded it. Tap! magazine made us their lead story, the Observer and the Independent both wrote about us, and the Sparkies shortlisted us for best app. Every photo and every frame of film was ours.




On the road, 2014 to 2016. Eifion's films still play on some listings today.
2016 · The honest bit
And then it ended, as bootstrapped things usually do, because the money ran out. We'd moved from a paid app to advertising to try and grow the audience, and the advertising never came close to covering the petrol. I went off to run design teams, first at Beano Studios and later the V&A, and Campr quietly wound down. The itch never went anywhere though.
2026 · The long way home
This summer I'm moving from East London back to Somerset, a few miles from the farm, and I'm bringing Campr with me. Two things have changed since the road years. Campsite discovery got worse, because the booking engines won and whoever pays the most now ranks highest. And the tools got much, much better. What took three of us and seed funding in 2014, one stubborn person with serious AI behind him can now do properly. The machines do the gathering, I make the calls, and the 592 sites in the guide today were chosen exactly the way the 84 were.
Campr has been a blog, then an app, and now a guide. The form keeps changing but the point of it hasn't budged since West End Farm: knowing the difference between a field and a good field.

James Nation
Founder & curator · Somerset (nearly) · info@campr.co.uk
The day job is product design: twenty years of it, running design at Beano Studios, leading product at the V&A, and now consulting independently. Campr is where all of that meets a childhood on a campsite. If you need a product designer, that lives at jamesnation.co.uk.
